WHY MATCHA?
TIME • FOCUS • CREDIBILITY • AUTOMATION • AFFORDABILITY
Large Firms
High-volume, commoditized
Standardized workflows
Arms-length execution
Generic accounting factories
Matcha’s Approach
Curated, relationship-first service
Tailored finance ops for each client
Embedded team support
Strategic, insight-driven partner
Unlike large firms that operate at high volume with arms-length standardized, commoditized workflows, we deliberately avoid becoming an "accounting factory." While we drive automation and scalability across everything we do, our team is carefully curated, experienced, and tightly integrated, allowing for a high-touch, relationship-first model of service delivery.
We deliberately avoid becoming an "accounting factory."
Startups get a tailored finance operations solution built for their unique needs, business model, and growth stage. Our team is embedded into your team’s rhythms and communication channels, often working directly with founders and leadership. This personalized approach is supported by industry best practices and tech integrations, ensuring you're not trading quality and affordabilty for intimacy.
Our team is embedded into your team’s rhythms and communication channels, often working directly with founders and leadership.
Additionally, our compact team structure fosters tighter collaboration, quicker decision-making, and more consistent quality. We combine the rigor of a top-tier finance team with the responsiveness and warmth of a trusted partner. This personalized model makes us especially effective with startups that need not just execution, but insight, judgment, and context-driven support.
Founders’ Time & Velocity Is Hugely Valuable
In the fast-paced world of startups, a founder’s time is one of the most valuable and limited resources. Every hour spent on tasks outside their expertise—like managing financials—takes away from driving innovation, building the product, and scaling the business.
Founders’ Money Value of Time
At least $2,000 per hour (!)
Low-Velocity Tasks Hugely Drag Growth
Focus on your high-value activities
Speed = Success
Amongst other things, eliminate cognitive overhead
Acceleration = Growth & Valuation
Time is of the essence
Come up with a dollar amount an hour of your time is worth. Founders should be focused on building the product, building the team and getting money in the bank. Anything else should be subject to a cost-benefit analysis—including time spent on finance.
And as a founder, I always wanted someone independent keeping the books. That way, there’s someone for potential investors to call to know there’s no funny business going on.”
Silicon Valley Bank
Startup Insights - Accounting For Startups
Focus is Critical
Your #1 strategic goal: finding product-market fit, sales, and scaling. Everything else is a distraction. For busy startup founders, focus is paramount to success.
If I had to distill my advice about how to operate down to only two words, I’d pick focus and intensity. These words seem to really apply to the best founders I know.”
Sam Altman
Co-Founder & CEO of OpenAI, Former President & Chairman of Y Combinator. Investor in Airbnb, Stripe, Reddit, Asana, Pinterest, Zenefits, Instacart, and many more.
Expert Finance Talent is Expensive & Scarce
In an environment where experienced financial talent for startups is scarce and often prohibitively expensive, Matcha provides expert CFO and accounting solutions that are affordable and scalable. Our flexible services adapt to the unique needs of each startup, ensuring founders get the right level of support at every stage of growth, from Pre-Seed to Series C.
Silicon Valley has a problem that new technology can’t solve: not enough qualified CFOs.”
The number of people taking the CPA exam fell by almost 50% between 1990 and 2021.”
