WHY MATCHA?
TIME • FOCUS • CREDIBILITY • AUTOMATION • AFFORDABILITY
Founders’ Time & Velocity Is Hugely Valuable
In the fast-paced world of startups, a founder’s time is one of the most valuable and limited resources. Every hour spent on tasks outside their expertise—like managing financials—takes away from driving innovation, building the product, and scaling the business.
Founders’ Money Value of Time
At least $2,000 per hour (!)
Low-Velocity Tasks Hugely Drag Growth
Focus on your high-value activities
Speed = Success
Amongst other things, eliminate cognitive overhead
Acceleration = Growth & Valuation
Time is of the essence
Come up with a dollar amount an hour of your time is worth. Founders should be focused on building the product, building the team and getting money in the bank. Anything else should be subject to a cost-benefit analysis—including time spent on finance.
And as a founder, I always wanted someone independent keeping the books. That way, there’s someone for potential investors to call to know there’s no funny business going on.”
Silicon Valley Bank
Startup Insights - Accounting For Startups
Focus is Critical
Your #1 strategic goal: finding product-market fit, sales, and scaling. Everything else is a distraction. For busy startup founders, focus is paramount to success.
If I had to distill my advice about how to operate down to only two words, I’d pick focus and intensity. These words seem to really apply to the best founders I know.”
Sam Altman
Co-Founder & CEO of OpenAI, Former President & Chairman of Y Combinator. Investor in Airbnb, Stripe, Reddit, Asana, Pinterest, Zenefits, Instacart, and many more.
Expert Finance Talent is Expensive & Scarce
In an environment where experienced financial talent for startups is scarce and often prohibitively expensive, Matcha provides expert CFO and accounting solutions that are affordable and scalable. Our flexible services adapt to the unique needs of each startup, ensuring founders get the right level of support at every stage of growth, from Pre-Seed to Series C.
Silicon Valley has a problem that new technology can’t solve: not enough qualified CFOs.”
The number of people taking the CPA exam fell by almost 50% between 1990 and 2021.”
