DATA PIPELINE & ANALYTICS SERVICES

Data You Can Trust — With Apps You Already Know

We do the data work behind the scenes so your team can focus on what matters most: building product, finding PMF, and driving adoption.

We build affordable integrated data pipelines that feed into Google Sheets, bringing real-time insights from your data silos and apps into a centralized, easy-to-use format.

Whether you're scaling financial operations, reporting to your board, or diving into growth metrics, we give you clean, reliable data right where you need it.

Our robust and flexible data pipelines are tailored to the unique needs of early- and growth-stage tech startups. Our approach combines deep financial expertise with smart automation to ensure your team can access clean, timely, and actionable data.

To be clear, we do not overengineer the data pipelines. We keep them as simple as possible to deliver a strong ROI.

THE DATA WORK WE DO

We clean and integrate your data across operational silos and apps

and make it accessible, actionable, and scalable. Flexibly and affordably.

INTEGRATION OF KEY APPS

We integrate data from several leading apps, including, but not limited to:

QuickBooks Online (QBO)
Real-time accounting and transaction data

HubSpot
Pipeline, lead gen, and sales funnel analytics

Stripe
Revenue, payments, and subscriptions

Shopify
Ecommerce orders, traffic, and margin analytics

Your In-House Databases
Tailored SQL queries and automations

And Many More!

ANALYTICS & DASHBOARDS IN GOOGLE SHEETS

We use advanced modeling, automated updates, and intuitive layouts to build dashboards and models.

Custom KPIs and Board Metrics

Cohort, CAC, LTV, and MRR Analyses

Weekly and Monthly Performance Summaries

Due Diligence Ready Tables with Drill-Down Capabilities

COMMON PITFALLS IN BUILDING DATA PIPELINES

We’ve seen it all—scrappy DIY setups, overbuilt enterprise tools, and everything in between.

We can help.

Implementing Off-The-Shelf Tools Too Early

Tools like Looker, Power BI, or Snowflake are powerful—but they’re also heavy. Startups often adopt them prematurely, only to find they’re expensive, overkill, and hard to maintain without a full data team. We help you start lean, fast, and right-sized with scalable Google Sheets dashboards that grow with your business.

Building Without A Clear Use Case

Many teams start pulling in data before knowing what they want to measure. We help clients define key questions, metrics, and users upfront—so every pipeline serves a clear business goal.

Skipping The Modeling Layer

Raw data ≠ answers. Without thoughtful data transformation and standardization, like mapping revenue types or normalizing deal stages, you get dashboards that mislead more than they help.

Over-Automating Too Soon

Automation is great—until it breaks. Teams often invest in end-to-end automation before their data is stable or well-defined. At Matcha, we build with enough structure to scale and enough flexibility to adapt as your business evolves.

Making Pipelines Black Boxes

If only a couple of engineers know how your data flows, you're a couple of resignations away from a data crisis. We build transparent pipelines and models that anyone on your team can understand and manipulate—even if they never touch a line of code.

WHY GOOGLE SHEETS?

We use Google Sheets as the front end for your data because it offers unmatched clarity, speed, and flexibility without adding complexity to your workflow.

It’s also the most cost-effective approach.

By combining automation and smart design, we make Google Sheets your team’s single source of truth—intuitive, fast, scalable, and built for action.

No New Tools to Learn

Your team can instantly access up-to-date dashboards in a tool they already know. No training, no logins, no BI overhead.

Live Data, No Time-Consuming Manual Editing

We fully manage the logic and structure, so your team always sees accurate, reliable outputs—without needing to touch a thing.

Easy to Explore

While we handle all the heavy lifting, your team can filter, sort, and export key tables and views for ad-hoc analysis or board decks.

Connects to Everything for Unified Metrics

Google Sheets integrates seamlessly with tools like QBO, Stripe, HubSpot, Shopify, and in-house databases.

Clear, Familiar Interface

Whether you're a founder, operator, or investor, the data lives in a spreadsheet—not hidden in code or black-box dashboards.

Lightning-Fast Iteration

Need a new metric, view, or KPI? We can build and deploy updates in days, not weeks—far faster than traditional BI or dev cycles.

Collaboration-Ready Visibility

Your team can leave comments right in context, speeding up decision-making without breaking the models.

Affordability

Cost-effective and scalable solution ideal for startups seeking flexibility without the heavy infrastructure and maintenance costs.

BUILT FOR STARTUPS

We deliver clean, fast, and scalable data pipelines so your team never has to search for and dig through messy data, various DIY data sources, and tabs to find the answer again.